Curriculum Vitae


A user experience consultant with long experience in developing successful web solutions based on solid user experience principles in both B2B and B2C sectors.

• Previous roles include Web Product Manager, Web Content Editor and Information Architect,
• A specialist in both consumer and business product comparison sites
• Manager of large and small teams.  Skilled in tuning content management processes
• 16 years experience in web site management and development


Key Skills:


• Information Architecture – sitemapping, wireframing, user journeys; heuristic analysis, content audits
• Usability testing – User Acceptance Testing, Persona development
• New project development
• Writing content for web sites using  a variety of content management systems (including Rhythmx, Vignette, Teamsite)
• Web page creation – HTML, CSS, XHTML, DHTML, Teamsite
• Search Engine Optimisation (natural search)
• Web analytics reporting (Google Analytics, WebTrends, Hitbox)

I have strong skills in collecting and analysing qualitative (designing and facilitating usability testing) and quantitative (web analytics) data and bringing them together to produce strong evidence based personas and user journeys.  From these I am able to design user centric sitemaps, wireframes and designs.

I am passionate about my work in developing user centred sites and am always ready to engage with major stakeholders in order to explain the background to my decisions and the importance of good design and usability.

I have managed teams of varying sizes from small to large and have a good/excellent knowledge of Word, Excel, HTML/CSS, PowerPoint, Visio and Adobe Creative Suite (Photoshop, Fireworks, Dreamweaver). I also have some familiarity with JavaScript, PHP and SQL, Adobe Flash, Illustrator and Microsoft Project.

I have also developed a number of small scale web sites for clients based around the Joomla CMS system.

Career History:

Web Consultant / Information Architect - March 2005 to date:

As a freelance consultant, I have worked with a number of blue chip clients and agencies focussing on customer experience and website development.  Amongst the clients I have worked with are:

Fidelity International (Oct 2007- - December 2010): Content development / Information Architect: I have taken part in a number of projects targeted at both individual investors and financial advisers

Amongst the projects I have been involved in were sitemapping and wireframing a major re-development of the UK site as well as many local markets (including Sweden and the Netherlands).

I have also worked on the development of specific tools for both audiences.  These projects require skills in web page creation, content development, information architecture, site mapping, web analytics reporting (WebTrends) and search engine optimisation as well as analysis and implementation of the outcome of usability tests.

Profero (July – September 2007) : Information Architect: Task analysis, persona development, user journeys, sitemapping and wireframing as part of the e-commerce and visitor information areas of a major brewery web site for digital agency.

LBi: (April – July 2007) Usability Consultant: Developing customer profiles for a major international electronics company through the creation of creation of ‘diaries’, ethnographic interviews and data analysis to create typical personas. The aim was to provide a deeper understanding of online behaviour and buyer segmentation prior to a redevelopment of the company’s web site.

Which?: (Oct 2005 – March 2007) Information architect / Content Editor: Development of usability scripts, user journeys and wireframes to improve navigation and customer experience, brand language and search engine optimisation.  I also wrote the functional specifications for online reporting tools.

BSkyB: (March 2005 – July 2005) Information architect / Content Editor:  Content development, usability facilitating, wireframing, site mapping and information architecture during the redevelopment of the company’s sales site for its TV, broadband and telephony offerings

JDS Associates:  (Jan 2006 to date) Web site development and design, search engine optimisation for public affairs consultancy

Micropower Council:  (June 2005 to 2010) Development of campaigning web site for trade association using HTML and CSS, search engine optimisation, content management.


Previous Career:

Dennis Interactive: Editor - IT Portal 2002-2005

• Development of web analytics tools
• Content development
• Specifying and piloting new content management system
• Search engine optimisation
• Usability testing
• Information architecture

ZDNet: General Manager / Producer – 1994-2002

• Creation of several market leading web sites
• Staff growth and development
• Newsletter development
• Price comparison engine (Netbuyer)
• Games site (Gamespot)
• Forging International partnerships (France, Germany, US)
• Rapid traffic growth
• Launch manager of Yahoo! UK

In 1999 Gamespot UK won the PPAi (Periodical Publishers Association/interactive) award for “Consumer Site of the Year.”


Ziff Davis UK Publishing: Editor PC Magazine 1991-1994

• Development of the world’s first product testing usability lab for a magazine
• Creation of unique product testing magazine
• Led the creation of the UK’s first magazine product testing and usability labs
• Recruitment and training of 30 editorial staff
• High profile magazine ambassador to the industry

In 1993 PC Magazine won the prestigious “Magazine of the Year” Award from the Periodical Publishers Association. The following year I received the “Columnist of the Year” Award from UK PG Business Press.